Fells Andes
Crafting a global luxury homeware brand
Abnormal is the precision human behavior security engine protecting the modern enterprise from email attacks. With cloud-native technology that protects 100% of the employees at over 5% of the Fortune 1000, and a leadership team of AI visionaries from Google, Twitter, and Snowflake, Abnormal was already a success story.
However, as a business poised for incredible growth, Abnormal needed a new brand that could support its bold and ambitious future.
A LINE worked closely with the Abnormal leadership team to develop a brand strategy, tone of voice, and visual identity that reflected its position as an unconventional technology company taking an uncommonly precise approach to solving the world's biggest cyber security challenges.
Fells Andes
Brand Strategy


Messaging & TOV
Brand Identity
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